Are you addicted to fantasy football? This is the time of year when we pick our teams.
Here are some facts about the industry that may surprise you.
Fantasy football revenue in 2012
The increase in fantasy football revenue between 2008 and 2012
The number of fantasy football players
SOURCE: FANTASY SPORTS TRADE ASSOCIATION
Why is this becoming so popular, especially around Fuller Honda? As we have migrated from desktop computers to mobile devices, we check those phones about 150 times per day. That gives us access to all of the NFL training camp info, plus what all of the players are posting on their social media.
According to a news report, “ESPN has reconfigured its fantasy football game experience for an on-the-go consumer after it saw 68 percent of its overall digital traffic last year come from mobile. Its fantasy football players’ mobile activity doubled over the last two seasons.”
So, the fingers are doing the talking on mobile devices these days. Players can set up leagues and mock draft talent, make comments via apps and do it all on mobile, not even touching a desktop computer.
Here are some stats showing the growth:” In 2013, three out of four of its players used CBSSports.com’s mobile app, up 33 percent from 2012. Users jumped 45 percent year over year, which means the app is drawing new users.”
Who is playing these games? Four out of five players are male and tend to be a younger crowd, according to sources. The average fantasy player checks four to six Web destinations for information, on top of the site or mobile app that hosts his or her team.
Think there’s another reason why the young male is on mobile? “ESPN fantasy analyst Matthew Berry has an alternative theory on players’ migration to mobile: ‘In order to compete and play well, you need to do that in the three minutes when your wife isn’t looking.'”
What are your thoughts on Fantasy Football?